Who exactly are you trying to help?

How well do you know them?

What problem do they have that you want to solve?

These are just some of the questions we will help you answer as we go towards building your meaningful and authentic BRAND STORY.

Using our CLIENT AVATAR Worksheet, you will be able to identify your ideal client and eventually craft the MOST COMPELLING BRAND STORY that would resonate to your target audience.

You will be able to know them on a deeper level, and this is very vital as you craft the right content with the right language when building your BRAND STORY.

Grayscale Photo of People at Market

Previous Step – Getting the Brand Baseline

Next Step – Alignment and Clarity