Jennette Cajucom is considered to be an early adopter when it comes to marketing and branding. After having worked as a marketing officer for a large retail company in the Philippines, as well as a marketing director for an architectural firm back in the late 90s, Jennette has since transformed into a multi-passionate digital marketing and CEO strategist and brand storyteller, and has helped many companies and individuals through her coaching sessions, workshops and corporate training.
As they say, one can only connect the dots by looking backwards. Jennette’s experience in marketing was expanded not by merely working in the marketing department all the time. Jennette’s decades of exposure in the customer service, telecommunications and IT industry have paved the way for her to understand marketing and branding on a deeper level.
“Overall, marketing is about establishing trust and building relationships with your customers. You can only make this happen if you’re able to solve what matters to them. Any marketing professional would be able to gain tons of insights if they commit to being part of their journey. In the end, it is all about making that transformational relationship by providing an end-to-end delightful experience.”
After being trained and certified in Project Management, Jennette has took on a lot of projects that involved creating systems that ensure pleasant client experience.
“Systems play a great deal in ensuring a pleasant customer experience, which in turn, results into good marketing. We’ve often misconstrued marketing for selling or advertising, and have become so obsessed with the product or service we’re offering that we forget about what our client is really going through, especially when it comes to how and why they avail our products and services.”
Today, as Jennette has taken on a deeper involvement both in digital marketing and branding, she advocates startups and companies to include the human element in all their narratives as they work their way towards success.
“Authenticity and human connection are two of the most important elements that help cut through the noise in this ever-evolving digital world. What’s your story? What’s your purpose and who do you ultimately want to help? Such questions bring out what’s true and what’s human in any business or company.”
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